People Engagement and Digital Savvy to Deliver Value in Your Process Management

Holly Lyke-Ho-Gland's picture

In October, process and performance management professionals from around the globe came together in Houston for APQC’s Annual Process and Performance Management Conference. This year’s event—titled Evolving for the Digital Age—was a recognition of the shifts in leaderships’ expectations and business environments are transforming process management’s role.

Process work is tricky enough, but now professionals must address disruptions and opportunities caused by technologies—predictive analytics, process automation, and AI. To further complicate things we must also find a balance between using analytics to drive organizational improvements with the need to incorporate human elements in problem identification, solution development, and implementation.

Key Takeaways from the Conference

This year’s conference theme was kicked off by APQC’s John Tesmer, director of Open Standards Benchmarking®, with a conversation on process management’s challenges—in the words of the conference participants—and stage setting on shifts in our work caused by the early adopters of AI, machine learning, and robotic process automation coming for all of us.

In the weeks leading up to the conference APQC reached out to conference registrants and speakers alike and identified their top challenges, which APQC converted the responses into a wordle. 


What this activity uncovered was that there are three key themes for process professionals:  

  1. Managing people through change.

  2. Providing value through differentiators.

  3. Improving how we improve through technology and human-centric design.

Though these three themes seem disconnected at first, they parallel sentiments found earlier this year in our annual priorities survey. That though process work is on the brink of a much-needed change, there are great opportunities for organizations that get these three challenges right to provide strategic value through organizations’ digital and customer-focused initiatives.

Speakers throughout the conference built on these themes of digital or technology savvy and human engagement—to deliver organizational value.

Technology Savvy

Eric Siegel, founder of Predictive Analytics World, author, and speaker; introduced conference participants to the foundation of technical competencies—namely the marriage of analytics with technology—predictive analytics. “The bottom line is, you don’t have to predict accurately. Predicting is better than guessing—which this technology does—and is generally sufficient to drive value by rendering mass-scale operations more effective,” said Siegel. Adeeb Barqawi, founder of ProUnitas, also explored the connection between digital expertise and process improvement. Barqawi outlined his personal journey and the development of a platform that helps schools identify at-risk students, connect them with resources, and track their progress to ensure they receive the care they need to achieve success in and beyond the classroom.

Human Engagement

Roy Barnes, author and consultant, explored the human components, namely the need to deliberately engineer the internal customer experience in our process work. As Barnes explained, “the only sustainable competitive advantage we have moving forward is the relationship you have with your internal and external customers.” Jamie Capehart, manager of organizational development at the Goodway Group, brought the theme of human engagement around to our role in developing our teams’ unique skills and strengths. Capehart discussed her own pilgrimage for identity and how her experiences with mentorship and a strengths-based approach to building teams changed her life and resulted in recognition by the Malcolm Baldrige National Quality Award committee for her process improvement teams’ client focus and ability to carry the organization forward into the future.

Finally, APQC’s John Tesmer and Jeff Varney, joined me in the closing session to tie the themes together to discuss the three key skillsets process professionals need moving forward—technical literacy, exemplary change management skills, and human-centric design.

Driving Improvements in the Classroom

In addition to the customary tracks focused on process improvement, data-driven decision making, organizational alignment, and change management, this year’s conference included a new track for educators. The new track focused on sharing process and performance management best practice in the education industry. This track focused on APQC’s commitment to help education leaders plan, capture, scale, and sustain transformation to improve student outcomes and organizational efficiency. Dr. Scott Muri, Superintendent of Spring Branch Independent School District, said it best in his keynote, “Leaders may have good ideas for reaching district goals, but if they layer them on top of a broken system, they won’t deliver the intended results. To achieve district success, leaders must take a close look at the underlying processes and systems that drive performance.”

Learning from This Year's Event

With over 200 people gathered to share ideas and problem solve, this year’s conference was a nexus of best practices and lessons learned from organizations focused on excellence and continuous improvement. The topics addressed in the sessions and ensuing conversations ranged from the building blocks of developing frameworks and business rules to identifying skillsets for the digital workspace.

To learn more about these sessions and conversations at the conference and the experiences shared, check out the presentation slides and written overviews from the sessions. The overviews, which summarize key points and takeaways from each speaker, are available to nonmembers for a limited time.

And if you don’t want to miss out on next year’s event, you can already register for the 2019 Process and Performance Management Conference.

For more process and performance management research and insights, follow me on twitter at @hlykehogland or connect with me on LinkedIn.


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