How Content Management Drives Sales Success at Meta

Chaotic and disorganized information repositories are a challenge for many organizations and addressing them is a vital opportunity for KM to add value to the business. At APQC’s 2025 Conference, Knowledge Manager (Scaled Marketing Enablement) Brendan Thompson shared insights and lessons learned from Meta’s journey to implement a new content management hub for its sales and marketing teams. Thompson highlighted the strategies and approaches that his team used to select a new platform, migrate relevant content, and set up robust content management practices to keep content fresh and relevant going forward.