Marketing Key Benchmarks

Prepared using data from APQC’s Open Standards Benchmarking® in Sales and Marketing and APQC’s Benchmarks on Demand portal, this collection highlights marketing key performance indicators (KPI) benchmarks for organizations across industries. Organizations can use this information to benchmark and continuously improve their marketing processes. 

To see key benchmarks related to sales, see the collection Sales Key Benchmarks, and to see key benchmarks related to customer service, see the collection Customer Service Key Benchmarks.

A summary of key practices and drivers in marketing can be found in the Marketing Practices Reports collection.