Sales and Marketing Measure List

Published On:
November 13, 2023
Authored By:
APQC
Members-Only Content:

This APQC Open Standards Benchmarking® measure list concisely displays all of the measures currently available for a specific survey. These measures are organized by research area, the survey name, and finally by category of measure. The list identifies each measure's "metric group ID" number, the measure name, the formula in English as APQC computes it, the formula in question numbers specific to this survey, and whether or not the measure is a key performance indicator for its associated process.

This list includes measures from a recent survey on sales and marketing. For the list of measures from a corresponding survey on customer service, sales, and marketing, see the Customer Service, Sales, and Marketing Measure List.