Marketing Tune-Up Diagnostic

Published On:
July 26, 2024
Authored By:
APQC
Members-Only Content:

In the world of marketing, cost effectiveness and process efficiency measures are valuable to track. These measurement categories give managers insights about the core purposes of marketing: increasing brand awareness and retaining customers. 

Prepared with data from APQC’s Open Standards Benchmarking® in sales and marketing and APQC’s Benchmarks on Demand portal, this article contains metrics related to marketing performance as collected from organizations across a range of industries.

This tune-up diagnostic is designed to help you make a quick assessment of how well your organization’s marketing processes are performing. Inside you will find: 

  • key performance indicators (KPIs) for the marketing processes and their definitions, 
  • metric values for top, median, and bottom-performers, and 
  • guidance for improvement.

To enter and compare your data on a dynamic chart, click here. 

Also found in Marketing Key Benchmarks
Type:
Tools & Templates
Topics:
Sales and Marketing, Direct Marketing, Marketing, Marketing Analytics

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