Interactive Marketing Tune-Up Diagnostic

In the world of marketing, cost effectiveness and process efficiency measures are valuable to track. These measurement categories give managers insights about the core purposes of marketing: increasing brand awareness and retaining customers. 

Prepared with data from APQC’s Open Standards Benchmarking® in sales and marketing and APQC’s Benchmarks on Demand portal, this interactive spreadsheet contains metrics related to marketing performance as collected from organizations across a range of industries and allows you to compare your essential marketing metrics against your peers.

Note: This is a Microsoft Excel template. If you do not have Excel installed on your computer, then the file will not open. If you encounter issues with the download, we recommend right-clicking the download button, selecting "save target as...", and saving the template directly to your desktop or local network.