Rebuilding for Results: Armed Forces Insurance’s Path to Revenue Growth

After three challenging years and amid declining sales, Armed Forces Insurance knew it needed to change. At APQC’s 2025 Conference, Operations Consultant Jeffrey Kupper described how the organization confronted its challenges head-on and began a strategic transformation.

This article describes how Armed Forces Insurance achieved remarkable revenue growth and anticipates continued growth and efficiency by setting clear process baselines with measurements, optimizing through closed loop continuous improvement, and leveraging advanced technologies like AI and automation.