Introduction to Customer Journey Mapping

Published On:
June 05, 2023
Authored By:
APQC
Members-Only Content:

Leading organizations use customer journey mapping to turn customer data into actionable insights. In this article, you will learn about the key features and benefits of customer journey mapping and how to apply this technique at your organization. 

Also found in Benchmarking and Improvement Tools, Tools to Evolve BPM's Strategic Value
Type:
Articles
Topics:
Teams, Process and Performance Management, Process, Business Transformation, Continuous Improvement, Process Design
Tags:
Human-centric design

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