Drivers of Analytics Program Effectiveness

Published On:
July 2, 2019
Authored By:
Holly Lyke-Ho-Gland
Member Only Content:
Download

To better understand which levers analytics teams need to focus on, we conducted a correlation analysis on data from the Trends in Data and Analytics survey. This article explains the results of that analysis, which was between the analytics team’s problem-solving effectiveness and resources, analytics culture, project selection, engagement and practices, data management factors, measures of success, and use in machine learning.