Customer Journey Map Template

Published On:
May 31, 2018
Authored By:
APQC
Member Only Content:
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Leading organizations use customer journey mapping to turn customer data into actionable insights. A customer journey map is a depiction of a customer’s key interactions with the organization. Customer journey maps incorporate data about customer behavior, feelings, and motivations for each interaction or touchpoint. Maps are typically tailored to a specific customer experience and a specific product or solution. Please feel free to modify this template (e.g., phase names) to suit your organization's needs.