Business Cases and Avoiding the Pitfalls in Building a Data-driven Culture: An Interview with Eric Siegel

Published On:
March 15, 2016
Authored By:
APQC
Members-Only Content:

On March 8, 2016 Holly Lyke-Ho-Gland, APQC’s process and performance management research program manager, interviewed Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, about how to build a data-driven organization.

This is a summary of that interview.

Also found in Change Management for Establishing a Data-driven Culture
Type:
Articles
Topics:
Change Management, Culture, Process and Performance Management, Analytics

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