Business Cases and Avoiding the Pitfalls in Building a Data-driven Culture: An Interview with Eric Siegel

 

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On March 8, 2016 Holly Lyke-Ho-Gland, APQC’s process and performance management research program manager, interviewed Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, about how to build a data-driven organization.

This is a summary of that interview.