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Fundamentals of Content Management

Course Description

Content management when it is strategically aligned with both the business priorities (to ensure the right content is created and maintained) and the employee experience (to ensure that content supports learning needs and can be accessed and applied in the flow of work). This training course delivers the latest methodologies, processes, and best practices for managing content.  This course provides an in-depth understanding of content management and criteria to identify high-value content that is important to an organization's business outcomes.  The course looks at how organizations formulate their content strategies and put the best resource model in place to execute those strategies, and drive the content management process lifecycle.

Learning Outcomes

  • Recognize content management as a capability and Process-based approach enabled by supporting technologies
  • Show the importance of content management in solving problems and demonstrating value to the business
  • Describe the essential elements in a content management methodology
  • Identify best practices that enable a content management lifecycle
  • Use proven content management templates and tools to Define foundational elements used in developing a standard content management approach
     

Audience

This course is ideal for:

  • People responsible for knowledge management or content management including KM leaders, community leaders, content managers, content creators
  • People who are responsible for maintaining a body of content or information including process manager, project manager, operational leaders, department managers
  • People who are responsible for maintaining repositories/portals/websites such as technology application owners, SharePoint administrators
     

Syllabus

    • Overview of Content Management
    • Content Management Defined
    • Knowledge Management Capabilities
    • Content Managements as A Process Based Approach
    • Why Content Management Is Important
    • Four Problems Better Content Management Can Solve
    • Knowledge Check

    • Defining Content, Governance, And Methodologies
    • Defining Content
    • Content Governance Model
    • The Big Picture
    • Key Elements and Characteristics
    • APQC's Content Management Lifecycle
    • Getting Started
    • Knowledge Check

    • Plan
    • Methodology
    • Content Management Planning
    • Core Structure
    • The 3 C's of Content Management
    • Example Persona Template
    • Example Persona
    • APQC's Content Management Lifecycle
    • Manage the Lifecycle
    • Distributed Content Management Roles
    • Why Is Content Ownership So Important
    • Knowledge Check

    • Organize
    • Content Management Methodology
    • Organize Your Content
    • Updating and Creating Content
    • Ensure Content Quality
    • Why Curate Content?
    • Understand User Needs
    • Benefits of Taxonomy
    • Build A Robust Taxonomy
    • Ways to Use a Taxonomy
    • Knowledge Check

    • Deliver Content
    • Make Content Accessible
    • Evaluate Technology Enablers
    • Preparing For AI
    • When and How We Engage Employees in Change
    • Train and Engage Participants
    • Training
    • Communications
    • Monitor and Enforce Standards
    • Knowledge Check
    • Course Evaluation

    • Wrap-Up and Summary
    • Summary: Content Management Best Practices
    • Connect with Us
Continuing Education Units (CEUs)
.4

As an IACET Accredited Provider, APQC offers .4 CEUs for this course that comply with the ANSI/IACET Continuing Education and Training Standard.

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  • Member Price
    $260
    Non-Member Price
    $325
    Duration
    3.5 to 5 Hours
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