Lighting Up Insights: The Power of Heat Maps in Process Data Visualization

Published On:
August 22, 2025
Authored By:
APQC
Members-Only Content:

Struggling to decide where to focus your process improvement efforts? Building a continuous improvement roadmap can be overwhelming, especially when comparing processes and problems against one another. Keeping the big picture in mind while setting priorities often feels like venturing down a rabbit hole.

In this session, Olga Zhuravel, from Snowflake, a cloud-based data storage company, introduces a process framework designed to bring clarity to these challenges. This framework uses heat maps - a systematic and visually intuitive approach to identifying, comparing, and prioritizing problems at scale. With just a few key questions and some spreadsheet expertise, participants learned how to create data visualizations that elevate prioritization discussions and support evidence-based decision-making.

Key Takeaways:

  1. Strategy for assessing and visualizing process improvement and automation.
  2. Guidance on creating a customized process questionnaire and generating heat maps.
  3. Practical tips for launching improvement initiatives and maintaining momentum.

Webinar Speakers:

Olga Zhuravel | Senior Manager, HR Process and Operations, Snowflake

Andrei Kopelevich | Manager, Product Data Science, Snowflake