Sales Tune-Up Diagnostic

In the world of sales, cost effectiveness, cycle time, and process efficiency measures are valuable to track. These measurement categories give managers insights into the core purposes of sales: acquiring new customers and retaining current ones. 

Prepared with data from APQC’s Open Standards Benchmarking® in sales and marketing and APQC’s Benchmarks on Demand portal, this article contains metrics related to sales performance as collected from organizations across a range of industries.

This tune-up diagnostic is designed to help you make a quick assessment of how well your organization’s sales processes are performing. Inside you will find: 

• key performance indicators (KPIs) for the sales processes and their definitions, 
• metric values for top, median, and bottom-performers, and 
• guidance for improvement.

To enter and compare your data on a dynamic chart, click here.