Marketing Practices Report: North and South America Region

APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey-based research gathers quantitative data as well as information on practices or performance drivers. This report focuses on the current state of key practices in marketing.
This report provides a North and South America Region perspective on marketing best practices, including AI usage, customer behavior analysis, and FTE and budget information.