Marketing Practices Report: Industrial Products Industry

Published On:

July 11, 2024

Authored By:

APQC

Members-Only Content:

APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey-based research gathers quantitative data as well as information on practices or performance drivers. This report focuses on the current state of key practices in marketing.

This report provides an Industrial Products Industry perspective on marketing best practices, including AI usage, customer behavior analysis, and FTE and budget information.

Type:

Data and Measures

Topics:

Sales and Marketing, Direct Marketing, Marketing, Marketing Analytics

Industries:

Durable Goods, Machinery, Machinery Equipment

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