Marketing Practices Report: Comparison by FTEs

Published On:

August 07, 2024

Authored By:

APQC

Members-Only Content:

APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey-based research gathers quantitative data as well as information on practices or performance drivers. This report focuses on the current state of key practices in marketing.

This report provides a comparison by FTEs perspective on marketing best practices, including AI usage, customer behavior analysis, and FTE and budget information.

Type:

Data and Measures

Topics:

Sales and Marketing, Direct Marketing, Marketing, Marketing Analytics

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