Marketing Practices Report: Asia-Pacific (APAC) Region

Published On:

July 11, 2024

Authored By:

APQC

Members-Only Content:

APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey-based research gathers quantitative data as well as information on practices or performance drivers. This report focuses on the current state of key practices in marketing.

This report provides an Asia-Pacific (APAC) Region perspective on marketing best practices, including AI usage, customer behavior analysis, and FTE and budget information.

Type:

Data and Measures

Topics:

Sales and Marketing, Direct Marketing, Marketing, Marketing Analytics

Related Resources

End-to-End Process Map and Measures: Question-to-Insight

Marketing Practices Reports

Marketing Practices Report: Comparison by FTEs

Marketing Practices Report: Comparison by Business Model

Marketing Practices Report: Comparison by Revenue

Interactive Marketing Tune-Up Diagnostic

Marketing Tune-Up Diagnostic

Sales Key Benchmarks

Marketing Key Benchmarks

Marketing Practices Report: Financial Services/Banking Industry

Marketing Practices Report: Retail and Wholesale Industry

Marketing Practices Report: Cross-Industry