Allstate wanted to consolidate its KM technology across business areas and establish a universal set of standards for knowledge content. To accomplish this, it launched an expanded KM program that migrated 25+ business areas to a new KM platform and created a playbook that included 4 core categories: writing, taxonomy, single source of truth, and knowledge optimization standards.
This case study explains:
- How Allstate created a cohesive KM practice that meets the needs of each business area
- How it selected and implemented its new KM platform
- How it built buy-in for its new KM structure
- How it ensures that KM content remains fresh, relevant, and useful