Lighting Up Insights: How Heat Maps Are Transforming Process Improvement and Stakeholder Buy-In

Published On:
September 29, 2025
Authored By:
APQC
Members-Only Content:

Organizations are drowning in data but often lack the clarity needed to drive meaningful process improvement. APQC’s Madison Lundquist (Process and Performance Management Principal Research Lead) hosted experts from data cloud provider Snowflake Inc. to discuss how their company uses data visualization tools to facilitate process improvement. Olga Zhuravel (Senior Manager, HR Process and Operations) and Andrei Kopelevich (Manager, Product Data Science) walked webinar participants through their journey to develop a framework for prioritizing process management goals and build a scalable solution to generate heat maps. The result was an organized system of prioritization and an effective tool for visualizing goals and gaining buy-in.