Geidea’s Process Architecture Pivot: Driving Agility Through Governance and Design

Geidea, a fintech company that provides payment and business management solutions for merchants, was struggling with its legacy quality management system after a period of rapid growth. While the organization had over 500 documents related to compliance, the lack of an effective framework for managing them was leading to process inefficiencies, long cycle times, and more. 

As part of APQC’s 2025 Conference, Qaisar Hayat (group head for business process management) shared insights and lessons learned from Geidea’s journey. By approaching compliance with a process management mindset, the organization was able to reduce cycle times, increase customer satisfaction, and grow revenue—all while strengthening compliance and reducing audit risk.