State of Building a Unified Customer Profile: Insights from a 2022 Customer 360 Benchmarks Study

Nov 09
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Time icon 1 hour Dollar Sign Complimentary

Despite continued global investments in Customer 360, a recent survey by Gartner found that only 14% of organizations have been able to create a unified view of their customer. With customer expectations at an all-time high and few organizations able to unify their customer data, we’re left with a new set of questions - What is the promise of Customer 360? What are the results other organizations are realizing? And, what’s setting the leaders apart from the laggards?

In this webinar, APQC's Jeff Varney and Matt Zacher will share results from the 2022 Benchmarking Study, including the quantifiable business impacts being realized by organizations that have successfully implemented a Customer 360. They will also be joined by Lisa Fairbanks, Head, Customer Experience (Cx) Solutions at AWS and Jason Yung, Principal Analytics Specialist for AWS to share insights on how organizations can maximize the business value of their Customer 360 projects, including the infrastructure approaches that lead to better business outcomes.