Business Communication & Storytelling in the Age of AI
Course Description
In a world increasingly shaped by artificial intelligence, your ability to tell compelling, human-centered stories is more valuable than ever. This immersive course equips you with the skills to make storytelling your professional advantage, enhancing your ability to lead, persuade, and inspire. Explore the neuroscience-based RENT framework, uncover your authentic storytelling voice, and craft signature stories that inspire trust, influence decisions, and drive impact. You'll leave with a complete storytelling toolkit, including tailored narratives for diverse professional scenarios and smart strategies for using AI to enhance, not replace, your storytelling superpower. By course's end, your team will be equipped to supercharge stakeholder engagement, knowledge retention, and organizational buy-in.
Learning Outcomes
- Leverage neuroscience research to build trust and influence stakeholders more effectively.
- Apply the RENT framework to create impactful presentations and communications.
- Understand how to develop a differentiated brand for both you and your company.
- Craft authentic narratives that improve team performance and strengthen relationships with customers, prospects, and internal stakeholders.
- Identify the company challenges and gain the ability to transform wins into compelling case studies that enhance reputation and attract top talent and customers
- Understand how to implement AI-enhanced workflows that supercharge your storytelling.
Audience
- The primary audience for the Business Storytelling in the Age of AI course varies across departments. Anyone who wants to learn how to use storytelling.
- Target audience ranges from C-suite leader and executives who want to use storytelling better to lead, persuade and rally people to align with their vision and their big idea to marketers who want to learn how to use storytelling to better attract, persuade and build trust with prospects and their target audience to junior employees who want to strengthen their storytelling and communication skills so that they can evangelize their ideas and perspectives and work more collaboratively with the people inside of their organization.
As an IACET Accredited Provider, APQC offers a range between .4 and .8 CEUs for this course that comply with the ANSI/IACET Continuing Education and Training Standard.
Syllabus
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- Why Storytelling will be the Super Skill of the AI Age
- The 3 Stages of Business Storytelling Mastery: Unlock, Unleash, Upgrade
- The New Science of Storytelling
- Cross Department Influence
- Discussion: Storytelling at Work
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- Introduction: Unlock
- Principle 1: How to Build a Storytelling Habit
- Principle 2: Mastering the 4 Elements of Great Stories
- Principle 3: See the Shapes
- Principle 4: Develop taste
- Exercise #1: Unlock Your Storytelling Practice
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- Introduction: Unleash
- Principle 5: Identify your Big Idea
- Principle 6: Lead Through Stories
- Principle 7: Sell Through Stories
- Principle 8: Build an Audience
- Exercise #2: Unleash Your Big Idea Through Story
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- Introduction: Upgrade
- Principle 9: Beware the Vortex of Mid
- Principle 10: Embrace The AI Thought Leadership Loop
- Exercise #3: CREATING YOUR Storytelling 'GEM’
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- Course Summary
- Thank You and wrap-up
- Participant Feedback
- Summative Assessment