Value of Benchmarking: Flutter Entertainment Plc Snapshot

Published On:
November 01, 2022
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Flutter Entertainment Plc is a leading sports betting and gaming operator with headquarters in Dublin. With licenses in more than 20 regulated markets and a global presence, the organization is the parent company of brands including FanDuel, Paddy Power, FOX Bet, Sportsbet, and Sky Betting and Gaming among others. The organization reported revenues of more than £6 billion GBP (more than $7 billion U.S. dollars) and a monthly average of 7.6 million customers in 2021.  

APQC interviewed Eoin Ward, Technology Insight and Research Manager, to understand the current state of the organization’s benchmarking efforts.