Process-Led Digital Transformation with Dentsu Aegis Network UK

After numerous mergers and acquisitions, the Dentsu Aegis Network UK found it had multiple processes, for the Media line of business, that lacked consistency across the enterprise. To standardize its processes and drive greater transparency in its work with customers, Dentsu set out on a digital transformation journey. The journey included efforts to map and document its processes, re-engineer them, standardize the related systems, and support their implementation after change.

This case study outlines Dentsu’s digital transformation, including the teams that led this effort, the main phases of the transformation, and some of the substantive gains that Dentsu was able to make as a result.