Guidelines for Survey Design

Good survey design is key to achieving reliable and actionable insights from research and benchmarking projects. Survey designers need to create questions that accurately measure respondents’ behaviors and opinions, and they need to organize questions in a way that does not confuse or frustrate respondents. Well-designed surveys are easy for respondents to fill out, which results in higher response rates and higher data quality.

This article provides a tactical, step-by-step guide to creating an effective survey.