End-to-End Process Maps and Measures: Idea-to-Market

Published On:
October 30, 2023
Authored By:
APQC
Members-Only Content:

A common struggle for any end-to-end process management is identifying the right measures that encapsulate the value of the process. This article contains key performance indicators (KPIs) that allow organizations to focus all participants in the end-to-end idea-to-market process on a shared goal that aligns with the strategic purpose of the process.

This article is a general view of the Idea-to-Market end-to-end process. Given the uniqueness of organizations, variations to the processes are likely to occur.

This is the article detailing the map, definitions, and measures. Click here for the Visio map or here for the Excel map version.