There are several departments and teams in any organization focused on solving problems and providing insights to support decision making (e.g., market research, competitive intelligence, customer insights, analytics.) However, to ensure that these disparate teams’ efforts can be combined or integrated an organization needs a single high-level process for these efforts. Hence the Question-to-Insights, end-to-end process is the coordinated approach to conducting (primary, secondary, qualitative, and quantitative) research and analysis to answer business questions.
This Visio file includes the maps associated with the Question-to-Insight End-to-End process. It is a general view of the end-to-end process. Given the uniqueness of organizations, variations to the processes are likely to occur; thus, these maps are just a starting point and/or reference guide for organizations to use when creating their end-to-end process maps.