Behind the Scenes: How Media and Entertainment Organizations Are Using AI to Inform Span of Control Decisions

Published On:
May 29, 2026
Authored By:
APQC
Members-Only Content:

Media and entertainment organizations place meaningful importance on span optimization, but their ability to manage span of control effectively varies widely across the industry.

This research examines AI’s influence on span-of-control decisions, current adoption patterns, and the measures organizations use to evaluate success.

Key Takeaways
• Organizations are split on their ability to analyze and manage span of control across teams and functions
• AI is not yet a consistent input into span-of-control decisions, with most organizations reporting little or no impact
• AI-enabled span optimization remains concentrated in pilot efforts, while retention, productivity, and cost efficiency lead measurement practices

Click the View Now button to access survey findings on AI adoption, span-of-control management, and workforce priorities in the media and entertainment industry.