Applying Design Thinking: Survey Summary

Customer satisfaction is a leading measure of success for most organization and customer-centricity is at the core of many strategic initiatives.  Hence, organizations continue to look for tools and methods to improve their customer-focus on everything from new product development to process improvement.

To explore this topic APQC conducted a short poll to better understand more around design thinking; particularly how omnipresent is the adoption of the methodology, what functions are using it, and what are the pressing challenges organizations experienced during adoption.

This summary report explores the findings of the survey.