Cindy Hubert

Fellow, Knowledge Management

 As APQC’s inaugural Fellow in Knowledge Management (KM), Cindy Hubert is responsible for building upon the organization’s rich legacy as one of the foremost innovators and leaders in the field of Knowledge Management. She ensures APQC’s offerings are aligned with member needs and the changing demands of the marketplace, through the development of innovative new products, impactful research, and actionable training. Ultimately, Cindy’s work helps extend APQC’s reach and influence in the KM community. 

Over her 30 years with APQC, Cindy has been instrumental in building the organization’s intellectual capital in KM through the design and implementation of various tools, methodologies, and research practices. In 2007, she led the development and introduction of APQC’s Levels of Knowledge Management Maturity® framework. This framework is used globally to guide, develop, and execute KM strategies and approaches. Cindy later helped lead the creation and launch of APQC’s Interactive KM Framework and KM Capability Assessment Tool. With APQC Chairman Carla O'Dell, Cindy co-authored the book The New Edge in Knowledge: How Knowledge Management Is Changing the Way We Do Business, published by John Wiley & Sons. 

Cindy’s knowledge and experience has led her to work with hundreds of APQC clients on their specific KM initiatives.  She has helped them assess the strength and maturity of KM capabilities; create implementation roadmaps to achieve business impact; use analytics to craft the business case for KM; and engage and develop internal teams to execute knowledge sharing and transfer approaches post-engagement. The scope of her expertise spans numerous industries, including oil and gas, manufacturing, healthcare, financial, retail, non-profit, and consumer products.  

Previously, Cindy served as executive director of client solutions, leading strategic engagements with APQC clients by bringing together all aspects of APQC’s capabilities to solve real problems. Cindy has supported both sales and delivery teams with her industry knowledge, valuable experience, and analytical skills to address APQC clients’ most important challenges. During her tenure, Cindy has provided leadership and oversight to more than 500 client projects around the world involving the transfer of best practices, benchmarking, knowledge management, and process and performance management using APQC's proven methodologies. 

Cindy has also served as APQC’s executive director of advisory services and as director of knowledge management and learning. She has provided subject matter expertise in APQC’s extensive KM research program which has completed more than 35 collaborative research projects and eight Advanced Working Groups on various KM topics. 

A highly-rated and frequently requested speaker her presentations focus on knowledge management topics such as Building and Maturing Your KM Capabilities, Measuring the Impact of KM, Embedding KM Into the Flow of Work, and the Role of Technology in KM. Cindy has spoken at many global conferences focused on knowledge management including APQC’s annual Knowledge Management Conferences, KM World, Conference Board Executive Series, Offshore Technology Conference, and various trade and internal conferences, including those focused on pharmaceuticals and oil and gas industries. 

She writes frequently for leading journals and magazines.  Additionally, she taught a course on Knowledge Management & Transfer of Best Practices at Rice University's Executive Education Graduate School of Management. 

Before joining APQC in 1995, she spent 15 years in management in the oil and gas and retail industries, promoting quality and continuous improvement with total quality management, benchmarking, and reengineering projects. A graduate of The University of Texas at Austin, Cindy received a bachelor's degree in business administration and marketing.