The Talent and AI Scene in HR Transformation for the Media and Entertainment Industry

Published On:
June 24, 2026
Authored By:
APQC
Members-Only Content:

Media and entertainment organizations report growing use of predictive analytics, while AI adoption, automation, and workforce data capabilities continue to develop.

Based on survey findings from HR leaders in the media and entertainment industry, this report examines talent strategy confidence, workforce decision support, AI adoption, analytics maturity, automation, and workforce data accessibility. The findings highlight the current state of AI adoption, analytics, automation, and workforce data capabilities used to support workforce readiness and HR decision-making.

Key Takeaways

  • Predictive analytics is the most common approach for developing workforce skills and capabilities.
  • AI adoption is concentrated in piloting, while enterprise-scale optimization remains uncommon.
  • Structured operational data is more common than real-time workforce data access, which remains limited.

Click the View Now button to access the full findings and explore how media and entertainment HR organizations are developing analytics, AI capabilities, and workforce decision support.