Optimizing Customer Service: Electronics Industry Survey Report

Published On:
November 18, 2022
Authored By:
APQC
Members-Only Content:

APQC conducted research, sponsored by Esker Inc., to understand how organizations can enable better customer service and alleviate critical challenges facing both customer service and order fulfillment teams.

Organizations are facing changes in customer behavior resulting from the pandemic and global disruptions to supply chains. Because customer service interactions are moments of truth with customers, understanding how to optimize the surrounding processes is critical.

This research focused on:

  • the context for the need for change in customer service organizations,
  • aligning customer service strategy and measures,
  • re-examining the role of customer service professionals,
  • shifting behavior and rationalizing systems, and
  • moving toward proactive customer service.

This report summarizes the findings of the survey specific to the electronics industry. For the cross-industry report, click here.

Also found in Optimizing Customer Service
Type:
Data and Measures
Topics:
Customer Service, Sales and Order Management, Supply Chain Management, Order Management
Industries:
Electronics

Related Resources