From Lip Service to Full Service: Our Product Engagement Strategy Transformation

Published On:
May 15, 2024
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The session focused on the development of Ogletree Deakin's KM engagement strategy, highlighting our journey from a members-only approach to a more collaborative and transparent model. Through this transformation, KM advocacy and product adoption have improved within the organization. The session's learning objectives included the ability to draft an engagement strategy that engages employees at all levels, design focus group sessions that lead to actionable insights, and articulate the business value of focusing on KM engagement and culture.

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