Content Management: Lessons from the Front

Content management requires good systems, but technology issues often mask more fundamental gaps around poorly designed content strategy, insufficient enabling processes, unclear ownership, inconsistency across business areas, and lack of long-term planning.

APQC's Executive Director Cindy Hubert and Senior Advisor Darcy Lemons share insights and experiences from their work “in the trenches” of content management projects. Hubert and Lemons discuss some of the most common barriers to content management success and share proven practices to overcome them. 

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