Communications Matter: How to Talk to Employees About KM
When APQC surveyed KM leaders about the barriers impeding KM adoption in their organizations, awareness was one of the top three. In other words, a lot of employees don’t participate in KM simply because they don’t know what tools are available or when, where, and how to connect.
In this presentation, APQC Principal Research Lead Lauren Trees shares best practices for KM communications, including the best channels to use, how to customize messages for each audience, and the importance of building a KM brand.