Big Thinkers, Big Ideas: Scott Sonenshein

APQC CEO Carla O’Dell talked with Scott Sonenshein as part of the “Big Thinkers, Big Ideas” interview series. Sonenshein is a professor at Rice University and a consultant to Silicon Valley and Fortune 500 companies. His new book, called Stretch: Unlock the Power of Less and Achieve More Than You Ever Imagined (HarperCollins 2017), examines why some organizations do well with very little and others fail with a lot.