- August 22, 2005
- (Electronic Version)
- Your Price: $295.00
- Member: FREE
Examine how successful organizations make the business case for shifting to a customer-centric approach in Managing the Total Customer Experience. Discover the support mechanisms, technology, and measurement processes used to ensure a consistent, positive customer experience. Find out how best-practice organizations build and maintain a first-rate customer experience program that ensures customer loyalty and drives profitability.
Included are in-depth case studies of Air Products and Chemicals, Caterpillar Financial, Cisco Systems, Harrah's Entertainment, and Lands' End.