Thought leadership is often treated as something an organization builds and delivers on its own. A singular operating model. However, some of the strongest content now comes from content partnerships. Through ecosystems.
Tapping the value of partnership depends on where an organization is starting. Mature thought leadership producers may want access to new audiences, stronger marketing platforms, proprietary data, or major events. Or they may want to align more closely – or build trust with go-to-market partners. Emerging producers may need help building credibility, increasing output, or expanding into important new topics. Others may have deep expertise but little thought leadership capability and may need a partner who can turn knowledge or specialization into something distinctive, compelling and useful.
In this webinar, Anthony Marshall will be joined by Sheryl Chamberlain, Senior Vice President of Business Development at Yubico, Priya Kurien, Research Director for IBM IBV, and Richard Cockle, Head of GSMA Innovation Foundry at GSMA bringing different perspectives on how thought leadership partnerships work in practice. We’ll explore how to select the right partners, what each side contributes, how value is shared, and how collaboration can move beyond a single report to become a more sustained engine for credibility, reach, relationships, and business impact.
Speaker Details:
- Sheryl Chamberlain | Senior Vice President, Business Development | Yubico (Panelist)
- Priya Kurien | Research Director | IBM Institute for Business Value (IBV) (Panelist)
- Richard Cockle | Head of GSMA Innovation Foundry | GSMA (Panelist)
- Anthony Marshall | Senior Partner and Vice President, Global Leader | IBM Institute for Business Value (Moderator)