What does it really take to be recognized as a credible thought leader in your field?
Standards and certification form the backbone of any respected profession. Join this webinar to explore how professionals and organizations can strengthen their credibility using proven standards and frameworks.
In this session, you’ll learn:
- What separates recognized thought leaders from the rest
- How standards can elevate the quality and consistency of your work
- How certification builds authority and credibility within your organization and industry
You'll walk away with a formal definition of thought leadership, used around the world, along with an understanding of the practices throughout the thought leadership lifecycle that reliably lead to high quality content.
Relevant for thought leadership producers in large consultancies or smaller organizations, this session will set you on the path to becoming one of the first-ever Certified Thought Leadership Producers.
Speaker Details:
- Cindy Anderson, CMO, Global Lead for Engagement & Eminence, IBM Institute for Business Value
- Mark Langley, Executive Director, Global Thought Leadership Institute (GTLI) at APQC