Most of you have probably seen the first excerpt we published from Carla O’Dell and Cindy Hubert’s new book The New Edge in Knowledge: How Knowledge Management Is Changing the Way We Do Business. Now, we’ve added another sneak peak from the book to APQC’s Knowledge Base—and this one is only available to APQC members. In Building a Knowledge-Sharing Culture, Carla and Cindy explain how senior leadership can foster a culture that encourages knowledge sharing and collaboration. Their advice is to:
- lead by example and demonstrate a deep, consistent commitment to KM at the highest levels of the organization;
- brand KM through thoughtful messaging, formal communications pushes, and rewards and recognition; and
- make KM fun by providing engaging tools and injecting humor and creativity into the KM marketing strategy.
Check out this new excerpt or click here to learn more about the book.