Killer Instincts in Product Development

Marisa Brown's picture

It might seem harsh to talk about killing potential new products before they launch. Killing them before they go to market means they never get a chance to be the next "big thing." But the reality is that organizations with the ability to make those tough decisions tend to have greater success in the market for those products that they do launch. This article from APQC and our partner PDI provides the research that shows that winners are more willing to kill potential new products before launch:Winning at New Products: Early Kills.


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