Winning at New Products: Early Kills

Published On:
February 15, 2011
Authored By:
APQC
Public Content:
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What does it take to consistently produce profitable new products? Results from 257 organizations show that top performers with a higher percentage of commercially successful new products also cancel, or kill, a higher percentage of potential new products prior to launch.

This article is based on data collected by APQC in conjunction with the Product Development Institute (PDI).

Type:
Articles
Topics:
Product Development, Portfolio Management, New Product Development

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