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Techniques for Communicating Knowledge Management
Course Description
During this course, participants will learn communication strategies and tactics to help create roadmaps that move from building awareness and understanding to commitment and action. Participants will learn how to create a KM communication roadmap that includes KM stakeholders. They will also learn how to draft messages that promote awareness and participation and how to identify calls to action.
Learning Outcomes
- Understand the different communication needs for knowledge management and knowledge improvement
- Know when to apply proven techniques to different business circumstances
- Plan and perform effective KM communications
Audience
Business leaders and knowledge practitioners who need to engage leadership and the workforce to apply KM practices.
Continuing Education Units (CEUs)
0.4 - 0.8
As an IACET Accredited Provider, APQC offers between .4 and .8 CEUs for this course that comply with the ANSI/IACET Continuing Education and Training Standard.
Syllabus
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- Welcome and Introductions
- Logistics and Ground Rules
- Learning Objectives
- Activity
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- Why is Communication So Important for Knowledge Management?
- Change Management and Communications
- KM Program Elements in Place
- Common Capabilities Amongst Top Performers
- Is a Communication Plan Really That Important?
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- Common KM Core Team Roles
- KM Communication Manager Responsibilities
- Communication Manager Competencies
- Communication Manager Skills/Capabilities
- Activity
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- Communication Should Begin Early
- Five Steps to Develop a Communication Plan
- Step 1: Identify Your Audience for KM
- Stakeholder Analysis
- Activity
- Personas
- APQC’S Persona Template
- Influencing Methods
- Activity
- Step 2: Create a Communication Plan
- Make a Plan
- Example Communication Plan
- Crafting the Message
- Activity
- Step 3. Identify the Issues
- Activity
- Step 4: Assign Accountability
- Step 5: Build in Milestone/Measures
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- Marketing Your KM Products
- Common Communication Channels
- Most Effective Communication Channels
- Promoting Your KM Program
- Video Narratives
- Storytelling at NASA JPL
- Think Small
- Activity
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- Who Are You?
- Why is Branding Important?
- Branding
- Convey Your Message Through Your Brand
- Tie into Members’ Internal Motivation
- Create a Visual Brand for Individual Communities
- Other Branding Examples
- Branding Communication Examples
- Activity
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- Critical Success Factors
- Highlights and Wrap-Up
- Course Evaluation