Use Storytelling to Promote Knowledge Management

Storytelling is one of the most powerful ways to motivate participation in knowledge management (KM). Stories that illustrate the real-life benefits of knowledge sharing and reuse make it easy for employees to understand why KM matters. Miriam Brosseau, principal at Tiny Windows Consulting, and Dr. Carla O’Dell, APQC Board Chairman, believe that storytelling is an innate human capacity. In a conversation with Mercy Harper, Brosseau and O’Dell shared insights and ideas for finding and sharing stories to promote KM.