Storytelling with Data: Grab a Hold of Your Audience & Share Your Message

Published On:
May 15, 2024
Authored By:
APQC
Public Content:
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In this session, attendees learned how to effectively shape the stories behind the data to make it more meaningful to stakeholders. They also discovered how Kellanova improved customer experience scores, increased confidence in processes, and learned to guide strategy using storytelling techniques. The session focused on identifying audience needs, altering data messages for different business levels, understanding the difference between reporting and storytelling, and utilizing top tips for preparing and delivering valid data stories.

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