Managing Innovation for New Product Development: The Fuzzy Front End (Best Practices Report)

In this classic APQC report, discover how world-class organizations foster and support creativity for successful new product development. Examine the four building blocks of the Innovation Model used to create and maintain an innovative corporate environment for sustained new product development success. Explore the activities necessary to develop a front-end process that serves as a replicable methodology for turning ideas into high-potential product concepts.

Additional best practices related to the early stages of product development can be found in APQC's 2008 report New Product and Service Innovation: Improving Front-End Effectiveness.