Knowledge management (KM) is serious business. The ability to secure enduring value from intellectual assets determines winners and losers in the marketplace. If something is so critical to success, then why does it need to be fun? Because fun can make your KM efforts thrive.
This white paper, co-authored by APQC and participants in APQC's 2009-2010 KM Advanced Working Group, discusses strategies for injecting creativity, experimentation, play, and innovation into KM communications and initiatives.