Big Thinkers, Big Ideas: Chip Heath

APQC CEO Carla O'Dell talked with professor and author Dr. Chip Heath as part of the "Big Thinkers, Big Ideas" interview series. Dr. Heath is a professor of organizational behavior in the Stanford Graduate School of Business, where he teaches courses on business strategy and organization. Along with his brother Dan Heath, he is the co-author of three best-selling books including Decisive: How to Make Better Decisions in Life and Work. Chip Heath has consulted with clients ranging from Google and the Gap to the Nature Conservancy and the American Heart Association.